Mobile gaming may seem a little easier with Google’s newly revealed integration of YouTube and games, leaving the big question for us gamers being only “why does it matter?”.
Yup. All you Crossy-Road and Candy Crush fans alike can finally show off your moves with new software being implemented by Google which was previously only in the UK. They’re pushing out a new means by which we will be able to capture and share mobile games without any other software. This will of course be implemented through YouTube via its “streaming” system. So, why is that exactly? Well, as we all know the mobile market is one of the most lucrative gaming avenues to date, bringing in over 34.8 billion as stated by SuperData research. To top it off, they are in stiff competition with the Amazon-owned Twitch. This will most-likely give Google a leg-up due to Twitch relying on other ways to capture mobile gaming. Furthermore, it will give the publishers more advertisement quickly and freely; truly it’s a win win.
In the past, those who wanted to post their mobile gaming feats online had to use another program. Such as Google play. But now, they are letting the actual developers integrate it with their games. The actual date in which this will be in full effect is unknown; but is planned to happen in the coming months. As of right now, the Google play version is available in New Zealand, Canada, Australia, and Ireland. Further goals have been set to reach as far as japan; with its ever growing phone game popularity.To further clarify, this practice was made for YouTube to get ahead in the “video streaming category”. This will let Google further control the media distribution market and keep ahead; Or perhaps, lesser known stream sites will creep up on competition such as Mobcrush or Kamcord.
Only time will tell; so with that I pose three questions: What do you think is the better means of streaming? Is this going to help or hurt designers? What do you think about mobile gaming in general?
