With the impending release of Halo 4, 343 Industries will be releasing an art book that details the creative process and expands the characters, locations, and even the surprises. The book releases before the game, so it would probably be a sure-fire way to ruin some of the game before it comes out.
It’s kind of cool that 343 is doing something different than just your standard DVD or a video-disc (ala Halo 3‘s special editions). Books are always a nice thing to have, and are much more valuable and collectible than a disc.