Our good friends at Shifted2U are reporting that the PS Vita store has launched in the US with a slew of games and videos in stock. With the same colors and a similar structure of the PS3 and PSP stores, the PS Vita store will have PS Vita, PSP, and PlayStation Minis as part of the downloadable games section, and movies, game trailers, and shows in the video section. While the official launch of the PlayStation Vita is still a ways away (Feb 15th for First Edition Bundle purchases and the 22nd for everyone else) the PS Vita store is up and running, which is a good sign.
Below you can get a closer look at the store and (more importantly?) the prices of things.
Thanks Shifted!