When RE5 showed previews and trailers of its video game before its release, it raised a storm during and after its released. This time Capcom’s US arm addressed this situation for future releases from the Publisher.
Melody Pfeiffer, senior PR manager for Capcom US, has told Gamasutra that the company’s western arm is now involved in the creative process from the get-go.
She also had this to say;
“Since the RE5 controversy, we have become much more aware of how important it is that we are part of the asset creation process early on so that we are able to have a say in the end product,” she said.
“We are also designing a lot of our own assets from this side of the pond so that we are able to make strategic pieces of content that make sense for our market. We are working really closely with our producers in Japan to construct these materials for the West and they are open more then ever to hearing our thoughts and ideas for assets.”
