Adidas Gives THQ a Run for Their Money with $10MM Breach of Contract Lawsuit

According to a lawsuit filed in Multnomah County Circuit Court, gaming company THQ has caused Adidas more than $10 million in damages after breaching their contract to create gaming software for the sportswear manufacturer’s latest digital device, the miCoach Speed_Cell.

The Speed_Cell, developed at Adidas America in North Portland, is an interactive digital device that quantifies information gathered from multi-directional motion. Users are able to gauge their performance based on speed, distance and time metrics during and after their fitness routines. This latest accessory from the miCoach series was introduced to the public last October.

By promising their product’s capability to sync up with other releases from the miCoach line of electronic training and competition companions, Adidas has now reached an impasse with THQ and its inability to create a program intended to support competition against Nike+ and Garmin.

After both Adidas and THQ signed the agreement in December of 2010, the program (tentatively titled “miCoach 24/7”) was due for a January 2012 launch.

Recent revenue nosedives and corporate downsizing are reportedly to blame for THQ’s inability to seal the deal. The lawsuit notes that employees involved with the program’s development were “let go” before miCoach projects could be completed.

According to THQ’s Chief Financial Offier, Paul Pucino, the company would barely reach half of 2012’s projected sales in 2013. With the aftermath of 240 lost employees, Nasdaq has threatened the company’s delisting due to a lack of stock price boost.

Adidas is looking for a jury trial for monetary damages which will harbor the possibility of rights transferring from the THQ to another vendor. Results of the lawsuit are pending.

 

 

 

Source: http://www.oregonlive.com/playbooks-profits/index.ssf/2012/03/adidas_files_lawsuit_against_t.html

Share this article:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on email
Email
Share on whatsapp
WhatsApp

Recent Posts

Final Fantasy 7 Rebirth Gaming News

Final Fantasy 7 Rebirth and What’s Next For Xbox | Let’s Chat

Final Fantasy 7 Rebirth is the next big game set for release and the rumor mill has been set ablaze with talks of Xbox going multi-platform. We take a few …

Gaming News

The Pimax Crystal 8K VR Headset | CES 2024

AR and VR were some of the bigger topics during this year’s CES. Last year I was able to go hands-on with the Pimax Portal but this year it was …

CES

NVIDIA Announces 40 Series Super Cards and More at CES 2024

A year can’t go by without a huge announcement from NVIDIA. During CES 2024 in Las Vegas, NVIDIA announced an upgrade to its 40 series cards. The GeForce RTX 40 …

Game Reviews

Avatar: Frontiers of Pandora Impressions

Videogames based on movies have been around as far back as the release of E.T. on the Atari back in 1982. Movie-based video games have not always been the best …

Lucid Game Thumbnail Gaming News

The First Celestoidvania – Lucid Interview

If you enjoyed Celeste and games like Metroid and Castlevania, Lucid is a game that you need to keep your eye out for. We have had the chance to check …

Fallout - Woman exiting the vault Movies & TV

Amazon’s Fallout Series Teaser Trailer

Live-action video game adaptations continue to get better and better. The Last of Us showed us what was possible when retelling the stories of a great video game on screen. …