Six Flags Entertainment has announced a new partnership involving Capcom® and GameStop® to bring Resident Evil® 6 to its annual Fright Fest this year. On October 6th 2012, Six Flags will be branding its Halloween event as Resident Evil 6 Flags Night, in support of the games launch. Starting August 30, 2012, consumers that pre-order Resident Evil® 6 at GameStop® or GameStop.com will have access to special perks.
These perks will include:
-Discount on Admission for Six Flags Fright Fest (discounts vary by market)
-One free haunted attraction voucher
-Exclusive ride time on certain Six Flags’ coasters
Resident Evil® 6 officially launches October 2, 2012 on PlayStation 3, Xbox 360, and PC. Resident Evil® 6 Flags Night participants 17 years of age or older will have a chance to play a demo of Resident Evil® 6 and have a chance to win prizes from branded street teams on October 6, 2012.
John Diamonon, Resident Evil®’s Product Manager at Capcom® had this to say about the new partnership, [quote]”Having the ability to create and own a branded event, like ‘Resident Evil® 6 Flags Night,’ within one of the most popular Halloween events across the country, is a tremendous opportunity for our brand. Not only does the promotion raise awareness for the Resident Evil® 6 launch, but it provides added-value and exclusive benefits at Six Flags for all of our fans who pre-order the game.”[/quote]
In addition to Resident Evil® 6 Flags Night, Six Flags will be hosting Resident Evil® 6: Fright Fest Getaway national sweepstakes. The winner of the sweepstakes will receive a fly-away VIP trip for two to any Six Flags US Theme Park to experience this seasons Fright Fest. This package will include admission tickets, front line privileges, meal vouchers, and Resident Evil® 6 merchandise.
Along with the announcement, David McKillips senior vice president of corporate alliances for Six Flags said,”This unique promotion is truly one of the most creative and exciting programs Six Flags has developed with a partner around our Fright Fest event. this program fully demonstrates how our media networks can be tailored for a specific demographic, and how our partnership model can help raise awareness in our parks and drive sales with a retail partner; we’re thrilled to be partnering with Capcom® and GameStop® on the release of Resident Evil® 6.”
Promotion for the sweepstakes and event will be integrated into commercials airing on Six Flags TV and GameStop TV’s digital out-of-home networks, as well as signage through Six Flags in-park Media Networks, online and social efforts by Six Flags, Capcom®, and GameStop®.
Source: Six Flags Entertainment Corporation
Web Site: http://www.sixflags.com
