Microsoft recently launched a new line of chrome controllers for the XB360 this past May. They look shiny and are a nice accessory for anyone in the market for a new wireless controller.
Sony is now doing the same thing, as far as releasing their own new wireless controller, a gold metallic one.
According to GameStop.com, the new DualShock 3 Ps3 controller will be available starting October 9th for $54.99.
Preorder your new controller today from GameStop.com or at your local retailer.