In-Game Advertising Could Interrupt Your Gaming Pleasure

We’ve all been a victim to in-game advertising at some point on our gaming lives. Be it a simple billboard in Forza or an in your face product placement, we’ve all be there.

Some are able to recall the product while most tend to ignore it completely, if possible. The in-game advertising industry is planning to grow into the billions by 2014 and Sony might be giving them a huge boost.

Back in 2011, Sony filed for a patent, seen here, titled “Advertisement Scheme for use with interactive content”. What this means is that while deep in a story/action of your newest $60 purchase, a warning will pop up telling you that a commercial will be aired momentarily. That’s right, in an age of TV recorders where we fast forward TV ads, they’ve found a way to throw in a commercial while playing a video game. Imagine doing your thing in Grand Theft Auto V only to be irrupted by a fabric softener commercial.

This “scheme” as they call it might not even come into fruition, but the mere fact that its there and being talked about is enough to raise alarm.

Source

Share this article:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on email
Email
Share on whatsapp
WhatsApp

Recent Posts

Metroid Prime 4: Beyond Gaming News

Nintendo Gave The People What They Wanted

Nintendo’s most recent direct delivered a ton of games and I am sure there was something for everyone here. From HD Remakes to long awaited sequels, Nintendo made sure that …

Gaming

What is The Future of Xbox Hardware

During the most recent Xbox showcase, they announced three new SKUs of the Xbox Series X|S consoles. While we didn’t get an announcement of a new handheld like many were …

SolForge battle Gaming

A Collectable Card Battler¬†– Let’s Play SolForge Fusion

If you are not familiar, SolForge Fusion is a CCG (Collectable Card Game) created by Richard Garfield (Magic The Gathering) and Justin Gary (Ascension). It started as a physical card …

Gaming News

Gigantic Is Back and You Should Be Playing It!

For those who are not aware, Gigantic was originally released in 2017. It is a third-person MOBA Hero hero shooter originally developed by Motiga and published by Perfect World Entertainment. …

Hardware & Tech

Targus Targets Sustainability and Innovation With Their Ecosmart Line of Products

Most people who have used a PC or had some sort of laptop bag have heard of Targus. They are a well-known name in the PC peripheral space and have …

No Rest for the Wicked Key Art Gaming News

No Rest For The Wicked Launch Trailer

Many people are most familiar with Moon Studios from their games in the Ori universe. Those games are filled with some of the best and most complex platforming mechanics and …