The first internet connected toothbrush hopes to brush past the competition. Unveiled Sunday at the Consumer Electronics Show’s preview event, the Kickstarted device is Kolibree’s effort to help the world brush smarter. Kolibree co-founder Loic Cessot hopes to “reinvent oral care” in an industry where the technology “has not evolved for years.”
Through a sensor and developer friendly app, the toothbrush can tell users information such as where they’ve missed in their cleaning and where to brush more thoroughly. “The idea is not to brush stronger, but smarter.” Orders for the Plaque Attack 3000 will be available through Kickstarter before a worldwide release Q3 2014. Prices range from $99 to $200 depending on selected models. No word yet on if “Cavity Fighter,” or its inevitable sequel “Cavity Fighter II: Return of Gingivitis,” will be ported to the smart brush.