To celebrate the launch of Little Big Planet 2 AND the Guinness World Records 2011 Gamer’s Edition Sony has locked some folks in a room so they can try to “set Guinness World Records for Longest Marathon Playing LittleBigPlanet 2, Longest Marathon Playing A Platform Video Game, Most Video Game Genres Played In One Video Game in 24 Hours, Most User-Generated Video Game Levels Played In 24 Hours, Most User Generated Video Game Levels Played In A Marathon.” [source]
You can watch them and the game the whole time (1.17.11 – 1.19.11) on a creep-cam streeming live to this site: http://www.guinnessworldrecords.com/sony/
… if you’re into that kind of thing.