Ubisoft has finally done it! Ubisoft’s Uplay Passport program will no longer be included in future games like Assassin’s Creed IV Black Flag. The one-time passcode included in new copies of Ubisoft titles were used to give players full access and support for online multiplayer features. Uplay Passport also provided access to bonus items for games, rewards, and exclusive content. Ubisoft described their reason for ending the program due to the fact that “games today are blurring the line between offline and online, between what is ‘single player’ and what is ‘multiplayer’.” Customer feedback also led to the end of Uplay Passport which is another example of how important the voice of the customer can be and removes an inconvenient wall between a gamer, and the content they purchased.
Assassin’s Creed IV: Black Flag is the first title that will become unrestricted by the elimination of Uplay Passport. Black Flag does have restricted single- player access to the games fleet management system, confirmed by Ubisoft, and can now easily be accessed with a free download of a code from the Xbox Live Marketplace and PlayStation Network. Players will no longer be plagued by the penalty of losing their code and no more missing out on the content that comes with it.