All transcript curteousy of Macworld.
iPhone. “This could be a reason why the room is full today.” iPhone 4 in a very short period of time has sold over half of the total iPhones sold the entire time Apple’s been making them. #1 smartphone in the world. That momentum continued in the second calendar quarter, far outpacing the industry (125% growth vs 74% for smartphones). Not just in one type of markets. 93% of Fortune 500 companies are testing or deploying the iPhone. More important is that customers love iPhone. Consistently rated #1 in every customer satisfaction rating. Not #1 by a small amount; “in fact, the iPhone is pummeling the competition.” If you include satisfied AND very satisfied, iPhone goes to 96%.
Also, JD Powers has rated iPhone #1 in customer satisfaction number one for six consecutive times. Despite all this, iPhone has 5% share of worldwide handsets—not smartphones. Look at overall handset market because they believe that over time all phones will become smartphones. Enormous opportunity for Apple. That’s the iPhone. “More coming up on iPhone.”
Next up is youngest product category: iPad. People have been thrilled with original iPad and iPad 2 announced earlier this year. Customer satisfaction rating show a lot of love. 95% score in most recent survey. Showing up everywhere: iPads in schools help kids learn in amazing new ways. Believe iPads can change the way teachers teach and kids learn. Many educators agree. In fact, every state in the US now has an iPad pilot program or deployment in place today or going in place. Almost 1000 K12 schools have a 1:1 program so a kid can enjoy the iPad for the entire day. Not just in K12. Higher ed is also doing this. About 1000 universities in the US, including Stanford, Notre Dame, UPenn, U Chicago, all have iPads. In the cockpit, pilots are replacing 40 lb. flight bags with paper manuals and logbooks and nav charts and checklists, making the pilot more efficient and the plane more fuel efficient. “Yes, it’s true!”
Also showing up in hospitals, where medical professionals are using them to access patient records, review images, administer bedside care. Over 80 percent of the top hospitals in US are testing or piloting iPads.
From the boardroom to the backroom and everywhere in between, iPad is showing up. And at this point—and this is a stunning number—92% of the Fortune 500 are testing iPad. 3 out of four tablets sold are iPads. All Things D: “Consumers don’t want tablets, they want iPads.”
iOS accounts for 61% of mobile web market. iOS users love the Web and apps. Already more than 500,000 apps in the App Store, and more than 140,000 are made specifically for the iPad.
Cards joins Apple’s other apps and more than half million other apps in App Store.
Now, on to iOS 5. It was just a few months ago that Apple introduced iOS 5 and have already seeded more than 100,00 developers. Such positive feedback that they can’t wait to get it in everybody’s new hands. Here’s a quick recap of the top 10 features.
1) Notifications: Notifications don’t block you. They come up at the top of the screen. Notifications show up on lock screen; swipe any it’ll take you directly to the app.
2) iMessage: New messaging service between iOS users. Supports iPhone, iPad, and iPod touch. Delivery and optional read receipts. Messages securely encrypted end-to-end.
3) Reminders. Location-based reminders: sets up a geo-fence for when you arrive at or leave places. All reminders sync with Exchange and iCloud.
4) Twitter integration: Have integrated Twitter deeply in the OS. Go into Settings and enter your Twitter login, and that’s the only time you have to do it. Integrated with Photos, Safari, YouTube, Maps, and more.
5) Newsstand. Makes it even better to experience newspapers and magazines on your iPad. Especially subscriptions. New Yorker, Martha Stewart Living, Esquaire, GQ, and more. Newspapers like the New York Times. New location in App Store that gathers all of the subscriptions together, so it’s easy to find them. Single location on your Home screen. And new issues are downloaded in the background. Icon gets set to new cover page, and it’s ready for you to read.
6) Camera. The camera on the iPhone is popular, so they’re making it even better. Now if you double-click on Home button, and if you tap on that you’re taken directly to Camera app. And you can use the Volume-up button to take the photo. Add optional grid lines, pinch to zoom, put your finger down and hold it on a given location and it’ll set auto-exposure/auto-focus lock. Once you’ve taken a photo, you can edit them on iOS device as well. There’s red-eye removal and one-tap enhance, which should make your photo look better.
7) Game Center. Already have more than 67 million people signed up using Game Center. Adding photos to see your friends, achievements points, friend recommendations, and game recommendations.
