Yeah those new Sony PSP commercials with the PSP 3000 instead of the GO with the funny young actor we know as Marcus has been the plan for the PSP and its future with the current and next generation of young gamers.
Peter Dille, senior vice president of marketing at SCEA was speaking with “The Alist daily” on these strategies.
“That’s part and parcel with the strategy as you go longer into the lifecycle,” he said. “With quality game experiences for $9.99, we’re talking in a way that none of our competitors can on all of our platforms.
“On the PS3, the PlayStation Move lets us talk to more casual gamers and at the same time we’re introducing 3D games. On the PSP, we’re pitching something that appeals to a younger audience, and we’re also putting out something that appeals to core gamers with titles like Metal Gear Solid: Peace Walker and Kingdom Hearts: Birth by Sleep.
“If you look at what Sony WWS does, we have titles ranging from Killzone to Eye Pet. PlayStation is a very big tent and we’ve never been reliant on one product genre like one of our competitors and it’s helped us sell 377 million PlayStation hardware products and two billion software products in 15 years.”
