We’ve seen hundreds of ad campaigns over the years, but none of them have seemed as fitting as Nokia’s. This ad campaign focuses on the presumption that smartphones are nothing more than a beta test for something better to come in the future. What has me absolutely loving this new viral ad campaign is the fact that it actively takes shot’s at Apple’s iPhone, and digs at problems that many smartphone users complain of. And what makes it even better is that they address these issues with an individual who clearly represents the public, and with the responses of two corporate big wigs that are clearly out of touch with what the consumer wants. Check out the videos below to see exactly what I’m talking about.
Death Grip
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Fragile
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Outside
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Source: SmartphonebetaTest