Sony didn’t wait to build the hype for Killzone 3, as they released the cover for the game. Additionally the cover has the “Move” logo on it, showing off one of the first covers to have the “Compatibility logo on it.
Killzone 3 is not due to release until February 2011, so it’s certainly got its cover art rather early.
The cover art kind of looks like the first Lost Plant Cover, just a lot better detailed and looking overall.