With Microsoft adding apps to the Xbox 360 dashboard, it has added a dimension to the console. Other genres of entertainment have join by creating apps such as TMZ, Crackle and UFC to name a few.
HBO is throwing themselves into the app world by launching their own for the console on April 1st, which so happens to be the airing date for the second season of the much anticipated Game Of Thrones.
Even through HBO is just a channel, many of its shows rival many of the services offered by Netflix and other paid services on the system.
Source: Engadget