Meet GameTrust, GameStop’s Publishing Division

GameStop has created a publishing division, dubbed GameTrust and is working with some big names for future content.

Mark Stanley stated, In an interview with MVC, that GameStop will start a game publishing imprint, GameTrust. Mark Stanely is GameStop’s VP of Internal Development and Diversification. He stated that they’ll be working with some of the top names in the industry, like Ready at Dawn, Tequila Works, and Insomniac Games.

Previously, GameStop planned to develop Song of the Deep with Insomniac Games. It was going to be a one time venture. However, now Stanley has stated that GameTrust will attempt to launch five to ten games per year. The company will have no involvement in the creative process, and instead will back the studios financially. Stanley states, “We can help if a developer needs funding to finish a game, or even kick-off a game.” The lack of creative control will give independent publishers more breathing room. Stanley cites overbearing publishers as being the reason why independents eschew traditional publishing.

GameTrust logo

GameStop is responsible for selling the majority of AAA games to consumers. If the retailer were to finance it’s own games, they could create unwanted competition for other triple A developers. To address the problem, GameTrust will be treated “as a separate vertical within GameStop.” He goes on to say that the games in development will be smaller than the other triple A titles. The company is not expecting a huge return on the venture right away. “Right now that there is no big expectation for this to be the next billion dollar business for GameStop,” he says.

GameTrust’s philosophy seems sound. It’s better to leave the creating to the developers and not business men. It will be interesting to see content from small studios that have proper financial backing. The interview draws a parallel between GameTrust and Netflix. Both companies have been known for providing entertainment, but not creating original content. Netflix Originals have been pretty well received, and the same model may be just as successful for video games.

Share this article:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on email
Email
Share on whatsapp
WhatsApp

Recent Posts

SolForge battle Gaming

A Collectable Card Battler – Let’s Play SolForge Fusion

If you are not familiar, SolForge Fusion is a CCG (Collectable Card Game) created by Richard Garfield (Magic The Gathering) and Justin Gary (Ascension). It started as a physical card …

Gaming News

Gigantic Is Back and You Should Be Playing It!

For those who are not aware, Gigantic was originally released in 2017. It is a third-person MOBA Hero hero shooter originally developed by Motiga and published by Perfect World Entertainment. …

Hardware & Tech

Targus Targets Sustainability and Innovation With Their Ecosmart Line of Products

Most people who have used a PC or had some sort of laptop bag have heard of Targus. They are a well-known name in the PC peripheral space and have …

No Rest for the Wicked Key Art Gaming News

No Rest For The Wicked Launch Trailer

Many people are most familiar with Moon Studios from their games in the Ori universe. Those games are filled with some of the best and most complex platforming mechanics and …

Features

Are Subscription Services Like Xbox’s Game Pass Good for Developers?

People have questioned the benefit of Game Pass since its original release in 2017. Subscription services can have amazing benefits for the consumer but does it negatively impact developers? The …

Kamikaze Lasspalnes in game screenshot PAX East

A Plane Dating Sim? Kamikaze Lassplanes @ PAX East 2024

When we say that Shidosha has an interesting taste in games, we are not exaggerating. Are you into bullet hell shooters? How about dating sims? Well if that piques your …