Meet GameTrust, GameStop’s Publishing Division

GameStop has created a publishing division, dubbed GameTrust and is working with some big names for future content.

Mark Stanley stated, In an interview with MVC, that GameStop will start a game publishing imprint, GameTrust. Mark Stanely is GameStop’s VP of Internal Development and Diversification. He stated that they’ll be working with some of the top names in the industry, like Ready at Dawn, Tequila Works, and Insomniac Games.

Previously, GameStop planned to develop Song of the Deep with Insomniac Games. It was going to be a one time venture. However, now Stanley has stated that GameTrust will attempt to launch five to ten games per year. The company will have no involvement in the creative process, and instead will back the studios financially. Stanley states, “We can help if a developer needs funding to finish a game, or even kick-off a game.” The lack of creative control will give independent publishers more breathing room. Stanley cites overbearing publishers as being the reason why independents eschew traditional publishing.

GameTrust logo

GameStop is responsible for selling the majority of AAA games to consumers. If the retailer were to finance it’s own games, they could create unwanted competition for other triple A developers. To address the problem, GameTrust will be treated “as a separate vertical within GameStop.” He goes on to say that the games in development will be smaller than the other triple A titles. The company is not expecting a huge return on the venture right away. “Right now that there is no big expectation for this to be the next billion dollar business for GameStop,” he says.

GameTrust’s philosophy seems sound. It’s better to leave the creating to the developers and not business men. It will be interesting to see content from small studios that have proper financial backing. The interview draws a parallel between GameTrust and Netflix. Both companies have been known for providing entertainment, but not creating original content. Netflix Originals have been pretty well received, and the same model may be just as successful for video games.

Share this article:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on email
Email
Share on whatsapp
WhatsApp

Recent Posts

Xbox Elite Controller Series 2 Core Gaming News

The Xbox Elite Controller Get’s a Cheaper Version and Comes to the Design Lab

Xbox has announced a cheaper version of the Xbox Elite Controller in white. The Elite Controller 2 Core is the same great controller without the case, dock, and accessories with …

DualSense Edge Controller Gaming News

Sony Announces the DualSense Edge Customizable Controller

PlayStation finally announced their pro model controller, the DualSense Edge and it has some pretty cool features

Capes Screen Shot Gaming News

Hand of Fate Developers Announce Their New Title, Capes

Spitfire Interactive is a team formed by developers of the multimillion unit-selling game, Hand of Fate. Their new title Capes, is a gritty superhero, turn-based strategy RPG based in a world …

Gaming News

Dying Light 2 Stay Human: Bloody Ties Teaser Trailer

The first DLC for Dying Light 2, Bloody Ties, is on its way. There isn’t much information yet, but Techland gave us a quick teaser ahead of Gamescom. Tuning into …

A man dressed in business attire stands before a backdrop of the night sky. To his left is a horse floating in the air. Movies & TV

The Brilliance of Jordan Peele’s Nope (Spoiler-Free)

‘Are you not entertained!?‘ Despite unlimited access to the internet, intensified by an overabundance of viral videos bearing the shelf life of a banana, America’s rapacious appetite to be amused …

Gaming News

Is The First Descendant The Next Big Looter Shooter

The First Descendant is a free-to-play, third-person shooter by South Korean developer Nexon. The game is being developed in Unreal Engine 5 and based on this most recent teaser trailer, …