Fanatical Take | Nintendo Dropped the Ball with the Amiibo

Nintendo‘s new amiibo line of smart toys is red hot right now, but their handling of it has been less than stellar.

It’s nice to see Nintendo having great sales for a change, but how much money are they losing out on by lack of supply? Many places are running out of stock for certain characters before they can even fill all of their pre-orders. I’ve witnessed pre-orders being rescinded first hand, and store shelves that were empty and never restocked outside of Mario, Pikachu and Kirby.

Nintendo has floundered and failed to be clear on what exactly they plan to do going forward, and has also left a resounding frustration amongst fans. With Nintendo seemingly discontinuing figures that aren’t main characters in extremely prominent, flagship franchises, scalpers have turned out in force to ruin the amiibo experience for everyone. I can understand if the shortage was because retailers were hesitant to carry large amounts of Nintendo merchandise after the Wii U‘s disappointing sales, but Nintendo has its own online distribution platform. Many fans are trying to give Nintendo their money only to be told that they can’t, and possibly never will.

amiibo
You don’t have Marth already? Sucks for you, unless you enjoy paying high prices to scalpers.

If you were looking forward to any of the more exotic amiibo toys, like Rosalina and Luma or Little Mac, and you haven’t pre-ordered them, then odds are you won’t be getting them unless it’s on ebay from a scalper. You may not even get them if you have a pre-order, It’s not enough to pre-order certain amiibo, you have to pre-order them early as well. I myself have felt this sting as my own pre-order was canceled.

God forbid you want a Shulk amiibo. Rosalina and Luma sold out in less than 35 minutes after pre-orders began and she’s a new face in the Mario franchise. Mario characters are kind of a big deal at Nintendo. If you didn’t strike within the first minute of release to claim one of all two Shulk amiibo Nintendo has made, your pre-order may not be honored due to low supply. I know that’s hyperbolic to an extreme, but most of you reading this don’t even know who Shulk is or what game he’s from. If Nintendo is only producing amiibo on name recognition, then Xenoblade Chronicles‘ hero is likely to be one of the rarest amiibo produced.

amiibo
As of right now, the GameStop exclusive Shulk amiibo are up again for pre-order on their website. Good luck.

This is even worse than the GameCube adapter fiasco. At least the adapter only affected fans of Super Smash Bros for Wii U. An amiibo shortage affects Smash fans, collectors and anyone that wants their favorite character as their amiibo for compatible games going forward. Does Nintendo just hate money? They’ve taken money from their own pockets by not providing an ample supply and discontinuing in-demand figures, while angering fans in the process.

They finally bottle lightning again and ruin it by dropping the ball on the one yard line.

Share this article:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on email
Email
Share on whatsapp
WhatsApp

Recent Posts

Game Reviews

Scott Pilgrim vs The World: The Game Complete Edition Review – Beloved Indie Strikes Again!

After years of being unavailable, Ubisoft has released Scott Pilgrim vs The World: The Game Complete Edition just in time to start off 2021. Here is my review.

Game Reviews

Hitman 3 Review – A Thrilling Conclusion

Hitman has been a fan favorite in the stealth Genre for years now and IO Interactive has spent those many years grooming and evolving the gameplay of Hitman. With games …

Final Checkpoint Podcast

Scott Pilgrim vs The World Impressions & News Round Up! | Final Checkpoint Podcast Ep. 72

This week Joel gives initial impressions of Scott Pilgrim vs The World: Complete Edition (review code provided by Ubisoft), the release of the beloved indie that was de-listed, only to …

Final Checkpoint Podcast

The Final Checkpoint Awards & Our Top Five Games of 2020 | Final Checkpoint Podcast Ep. 71

This week Joel and Ben break the standard episode format and present the annual “Final Checkpoint Awards.” With special guest Logan Myer, the crew hands out non-traditional awards like “The …

Fanatical Five

Joel’s Top 5 Games of 2020

Overall, 2020 was a pretty miserable year, but for us gaming nerds, the giving was good. I got to experience some of the great games, but also witness some of …

Fanatical Five

Ben’s Top 5 Games of 2020

Wow, 2020, am I right, guys? Oof. Although, I think it is important to not lose sight of the overall quality of games in 2020. Whether it was 2020 part …