Since becoming the #1 selling HDTV brand in America, Vizio has been on the forefront of making emerging entertainment technology affordable. At the Consumer Electronics Expo the company has ruffled even more feathers by announcing that they’ll be stepping into the personal computer market. Their plan is to bring “an innovative line of five premium personal computers designed to turn the PC market upside down and accommodate the entertainment needs and wants demanded by consumers.”
With the proven quality behind the Vizio name, the computers will focus on meeting the needs of a large customer base, especially with the emerging trends of video streaming and the growth of services like Netflix and Hulu.
“PCs are often associated with productivity and the workplace, routinely lacking the excitement that would be expected with what and how consumers want to use their PCs today – as an extension of their entertainment experience,” said Matt McRae, Chief Technology Officer. “VIZIO wanted to change that. Our new line of VIZIO PCs are truly high quality and consumer focused, delivering enhanced multimedia capabilities while upholding our high standards of performance, style and design.”
Sleek and Stylish, the computers boast Microsoft optimization for the Windows 7 architecture that launches with the device and Vizio intends to use them as a springboard for their homegrown marketplace, the VIZIO Internet Apps.
“We’re excited to see VIZIO enter the PC market and the positive impact they will have on the Windows ecosystem,” said Steven Guggenheimer, CVP OEM Division, Microsoft. “With their expertise in providing connected entertainment experiences and an innovative go-to-market approach, we look forward to working with VIZIO to bring premium consumer PCs to market.”
The PC’s are set to launch this Spring, and we’ll keep you informed as we learn more concrete specs. To find out more about the computers and Vizio’s CES news in general, head here.
