Today May 23, 2011 – New York, NY
It has been announced that 2k Sports has
entered into a new, multi-year agreement with the National Basketball
Association (NBA) to extend their longstanding partnership for the
best-selling NBA 2K basketball simulation franchise.
This new agreement comes from the successful launch of 2k Sports recent basketball title, NBA 2k11. 2K11,which has sold over five million units worldwide since its release
on October 5, 2010, making it the best-selling game in the history of 2K
Sports,and the most popular,NBA 2K, title in the 13-year history of the
franchise.
NBA 2K11 itself has already received more than 20 awards, including 14 “sports
Game Of The Year” honors.
“The top-selling ,NBA 2K, series continues to be a pillar of Take-Two’s
foundation for growth,” said Strauss Zelnick, CEO of Take-Two. “We’re
confident that our renewed partnership with the NBA will extend the
unparalleled success of this franchise. We’re thrilled to be in business
with David, Adam and the entire team at the NBA.”
“2K Sports provides our fans with an incredible gaming experience, one that
captures both the excitement of our game and the athleticism of our
players,” said Adam Silver, NBA Deputy Commissioner. “Coming off a
record-breaking year with NBA 2K11, we look forward to continuing our
successful partnership.”
Along with the acclaimed NBA 2K franchise, during the partnership 2K
Sports will explore new NBA licensed gaming opportunities, including online
and social media platforms. Which could possibly mean, a better All-Star Weekend, something that a lot of 2k fans wanted.
