Watch Dogs, one of the hottest showings at E3, has seemingly launched its viral campaign in an interesting way. How, you ask? Check after the cut for all the details.
If you remember, the waiters in the art gallery in the Watch Dogs trailer had video screens for head that shows QR codes. Ripten reports that if you followed the information they contained, you’d be directed to the website www.dotconnexion.com, where you could sign up to receive information via e-mail about tickets to art exhibitions. If you had done this, you would have received the following e-mails recently; first, a quote by Mark Twain from the e-mail address d3m4rc0.j0s3ph@gmail.com:
THE REPORTS OF MY DEATH ARE GREATLY EXAGGERATED
Followed by one from dotconnexion@gmail which states:
Hi,
“It is with great regret that we inform you that Joseph Demarco passed away in a tragic, yet unexplained accident. Being one of the most important philanthropists in the local digital art scene, his demise is left with a deep void in the community. Out of respect for his friends and family, the dotconnexion exhibition will be cancelled.
Sincerely yours,
The dotconnexion Team.
Going to the website now, you can see the statement from the dotconnexion Team, but, of course, Joseph Demarco’s preemptive response is missing. There are also two interviews that you can read through. Most interestingly to me is that the picture on the front page can be made incredibly large. Is there a hidden message somewhere in the picture? Either way, it’s the first interaction we’ve had since E3 from the Ubisoft in regards to Watch Dogs, and it’s probably not over yet. Furthermore, all of those who signed up were CC’d. Whether this was a mistake or a way to get people interacting is anyone’s guess, but with viral marketing, who can tell?
What do you think Ubisoft is planning? Will this eclipse the most famous viral campaign in gaming history, the I Love Bees episode that preceded Halo 2 back in 2004? Let us know what you think in the comments below!
