Here's to Change: HTC Teams Up With Iron Man

Taiwanese phone manufacturer, HTC, has joined forces with the man behind the man behind Iron Man, Robert Downey Junior. No, that last sentence was not a typo, RDJ has inked a two-year long partnership with HTC, and as of now there’s no word of Tony Stark or Iron Man are part of this deal, but who are we kidding, we all know that Robert Downey is, for all intents and purposes, Iron Man.

HTC and Iron Man
Iron Man 4 anyone?

Downey will be a brand ambassador for HTC, helping the company with their creative direction and bringing his unique personality to the table. Out of the gate HTC released a video where Downey plays around with the HTC acronym:

Consumers can join in on the fun by downloading a word randomizer app hosted on that allows people to check out some of the most popular word creations made from the HTC name, including some of the earlier permutations of the acronym by the HTC team themselves. 

The brand platform will roll out in three phases with the first advertising campaign highlighting HTC’s brand with a playful take on what it means to different people. The second phase will feature executions which highlight how HTC innovations—like BlinkFeed, Video Highlights, and BoomSound on its flagship HTC One—have changed the face of the mobile industry. Ad spots in the third phase will focus on how HTC products allow people to drive change in their own lives.

It’ll be interesting to see how HTC moves forward with this campaign as they struggle for dominance against Apple, and the biggest Android manufacturer, Samsung – who also have their flagship Galaxy S4 leading the smartphone competition.

Share this article:

Share on facebook
Share on twitter
Share on linkedin
Share on tumblr
Share on email
Share on whatsapp

Recent Posts

Gaming News

Brook Vivid Wireless Controller is Perfect for the Switch

If you’ve been on the search for the perfect controller for the Switch, your search should end here. The Brook Vivid wireless controller has all the features you could ever …

EPOS GSX 300 and H3 Headset Gaming News

EPOS GSX 300 & H3 Headset are a Perfect Combo

The EPOS H3 headset and the GSX 300 sound card are a match made in heaven.

Game Reviews

Dyschronia: Chronos Alternate Impressions

Have you ever wanted to live in a society devoid of violence and crime? Well Dyschronia: Cronos Alternate takes place in such a place. Astrum Close is a marine city …

Gaming News

Ghostbusters: Spirits Unleashed Impressions

The 4v1 formula has been popular in gaming for some time now. Games like Dead by Daylight and Left 4 Dead have really left a mark on the genre and …

Gaming News

Hands-on Impressions of the Logitech G Cloud Gaming Console

It seems like portable gaming is all the rage at the moment. The popularity of the Nintendo Switch has yet to die down and you still can’t get your hands …

Xbox Elite Controller Series 2 Core Gaming News

The Xbox Elite Controller Get’s a Cheaper Version and Comes to the Design Lab

Xbox has announced a cheaper version of the Xbox Elite Controller in white. The Elite Controller 2 Core is the same great controller without the case, dock, and accessories with …