'Fuel Up For Battle' with Doritos, Mountain Dew, and Call of Duty: Advanced Warfare

Doritos and Mountain Dew have teamed up with Call of Duty: Advanced Warfare for the ‘Fuel Up For Battle’ Promotion.

Starting October 6th, 2014, gamers can collect codes from specially marked Mountain Dew and Doritos products to enter online for exclusive in-game gear. The goal is to enhance the gamer’s experience and create a unique identity for their soldier by collecting these codes and entering them online. A new in-game reward system has been implemented called ‘Supply Drops’ to help make this promotion happen.

Codes for Call of Duty: Advanced Warfare’s promotion can be entered online at www.dewanddoritos.com. Some of the hyped in-game gear and accessories come in the form of a heavy vest kit, helmets, goggles, boots, an exoskeleton, and more. Gamers will also have the ability to unlock double XP and other rapid reward supplies.

Special messages from Acitvision, Mountain Dew and Frito-Lay about the promotion are circulation around the web to pump the community up for the promotion:

“We’re thrilled to bring together with Call of Duty such iconic brands as Mountain Dew and Doritos in a compelling and fun way that benefits both of our respective communities,” said Ashley Maidy, vice president of licensing and partnerships. “So, with the exclusive in-game gear waiting for DEW and Doritos consumers, gamers just need to fuel-up and login.”

“As in-game experiences evolve, the DEW and Doritos brands are constantly looking for ways to bring those cutting-edge ideas to life offline through unique promotions and exclusive opportunities for our fans,” said Greg Lyons, vice president of marketing, Mountain Dew. “As a brand with an endemic gaming heritage, we are excited to be able to offer this massive gaming community unique access to Call of Duty: Advanced Warfare’s next generation ‘Supply Drop’ platform.”

“The Dew and Doritos ‘Fuel Up for Battle’ promotion is a great example of PepsiCo’s strength in delivering an integrated food and beverage marketing campaign,” said Jeff Klein, vice president of marketing, Frito-Lay. “Our unique ability to bring consumers exclusive experiences through our long-standing legacy of partnerships and programs around blockbuster video games, demonstrates why we are Better Together.”

In the year 2054, “Power Changes Everything” in the new Call of Duty: Advanced Warfare game. The highly anticipated game combined with the ‘Fuel Up for Battle’ promotion has the community even more excited for it’s launch… and the increase in Tums sales in the US.