This just in… Activision Publishing has formed a strategic relationship with Flurry Inc.. For those of you not in the know, Flurry is a leading mobile application, advertising and measurement platform. With this merger, Activision and Flurry hope to establish a new mobile publishing initiative that will identify and assist third-party developers in the development, publishing, distribution and promotion of independent titles on iOS and Android platforms.
[quote]Flurry President and CEO, Simon Khalaf, said, “We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today. Activision’s ability to support indie developer innovation, paired with Flurry’s ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games.”[/quote]
This is good news for those of you interested in the mobile gaming scene. Flurry‘s top shelf analytics and advertising platform will fit perfectly alongside Activision‘s experience and production capabilities. This will provide developers that take part in this new initiative with access to a tremendous customer base with, as well as numerous development and monetization tools. Though the titles will be published under the Activision Mobile Publishing brand name, but the developers will retain full IP control.