Activision and Flurry Partner for New Mobile Publishing Initiative

This just in… Activision Publishing has formed a strategic relationship with Flurry Inc.. For those of you not in the know, Flurry is a leading mobile application, advertising and measurement platform. With this merger, Activision and Flurry hope to establish a new mobile publishing initiative that will identify and assist third-party developers in the development, publishing, distribution and promotion of independent titles on iOS and Android platforms.

[quote]Flurry President and CEO, Simon Khalaf, said, “We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today. Activision’s ability to support indie developer innovation, paired with Flurry’s ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games.”[/quote]

This is good news for those of you interested in the mobile gaming scene. Flurry‘s top shelf analytics and advertising platform will fit perfectly alongside Activision‘s experience and production capabilities. This will provide developers that take part in this new initiative with access to a tremendous customer base with, as well as numerous development and monetization tools. Though the titles will be published under the Activision Mobile Publishing brand name, but the developers will retain full IP control.

 

Share this article:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on email
Email
Share on whatsapp
WhatsApp

Recent Posts

Soda Crisis Splash Game Reviews

Soda Crisis Impressions

The side-scrolling shooter genre of games is one that has been a staple for many years. In recent years you have games like ‘My Friend Predro’ and ‘Cuphead’ that have …

GenZeroes Gaming News

GenZeroes Interview with Ben Sawyer – Fan Expo 2022

GenZeroes is a very unique concept. A hybrid live action show and comic book with some crypto sprinkled in.

H3Pro Hybrid Gaming News

EPOS H3 Pro Hybrid – New Colors and New Features

An amazing headset just got better

Gaming News

Infinite Album Adds Customization to Your Background Music

As more and more people get into streaming, problems with finding the right music for every mood grows. Add on top of that, finding decent music that can be streamed …

Gaming News

A Different Take on Tower Defense – Hostile Mars | PAX East 2022

While browsing the PAX East show floor, Hostile Mars caught our eye right away. At first glance, it reminded us of No Man Sky but with a lot more combat. …

AmazeVR Gaming News

AmazeVR and Meg Thee Stallion Enter The Hottieverse | SXSW

VR is finally getting to the point where it makes sense for more users to have it in their homes. There are a ton of uses for the various headsets …