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Hitting the CREW UP button on the Social Club profile page will allow players to browse recruiting Crews or create their own and invite friends to join. Social Club members will be able to join up to five Crews, and their Crews can be represented on the PlaySation 3, Xbox 360 and PC. Just by playing in a Crew or fighting a rival Crew, players will gain experience points allowing them to unlock bigger and better weapons. There is also a feature that will allow players to create their very own battle crest that will be displayed on their character’s online avatar.
Until May 15th, 2012 all new Crews will obtain the Founder Crew distinction. Founder Crew members will receive an in-game tag with a two-stripe designation to set them apart from other Crews. Down the line, there will be some special perks for Founder Crew Members, so if you’re a Max Payne 3 Multiplayer player, stay tuned to your Social Club profile for more news.