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The Weinstein Company and Bing Launch Anti-Bullying Campaign To Help Promote “Bully” Documentary

The Weinstein Company and Bing Launch Anti-Bullying Campaign To Help Promote “Bully” Documentary

by Angela EvansMarch 27, 2012

Bully, an award winning film directed by Lee Hirsch, will open in theaters this Friday, March 30th in select markets. The movie has already done wonders for the anti-bullying campaign, with celebrity support from  Ellen DeGeneres, Justin Bieber, Meryl Streep, Anderson Cooper, Kelly Ripa, Demi Lovato, Tommy Hilfiger, Victoria Justice, Billie Jean King, as well 17-year old Katy Butler as she attempts to have the Motion Picture Association of America (MPAA) bring down the movie’s rating from “R” to “PG-13;” to date she has sent a petition to the MPAA with over 400,000 signatures.

The Weinstein Company, the studio behind the film, has announced that it has partnered with Bing,  Microsoft‘s search engine, in an effort to help push forward the anti-bullying campaign across the country. Together, a multi-million dollar multimedia campaign will be launched, featuring TV spots, social media posts, and online videos that tell the stories of Katy Butler, as well as how widespread and hurtful bullying is in schools today.

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Bully will be released without a rating when it opens in theaters Friday in New York and Los Angeles. It is scheduled to open nationwide April 13th.

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About The Author
Angela Evans
Angela attended Bowling Green State University with a major in Biology. Then traveled to make her home in California. She has worked many retail; movie and video game jobs. She enjoys playing most video games with the exceptions being GTA, COD, and major league sports games. She has always had a passion for movies with her favorite genres being documentaries, anime sci-fi and comedy. She lives by Star Wars and loves a good political debate.