The Weinstein Company and Bing Launch Anti-Bullying Campaign To Help Promote “Bully” Documentary

Bully, an award winning film directed by Lee Hirsch, will open in theaters this Friday, March 30th in select markets. The movie has already done wonders for the anti-bullying campaign, with celebrity support from  Ellen DeGeneres, Justin Bieber, Meryl Streep, Anderson Cooper, Kelly Ripa, Demi Lovato, Tommy Hilfiger, Victoria Justice, Billie Jean King, as well 17-year old Katy Butler as she attempts to have the Motion Picture Association of America (MPAA) bring down the movie’s rating from “R” to “PG-13;” to date she has sent a petition to the MPAA with over 400,000 signatures.

The Weinstein Company, the studio behind the film, has announced that it has partnered with Bing,  Microsoft‘s search engine, in an effort to help push forward the anti-bullying campaign across the country. Together, a multi-million dollar multimedia campaign will be launched, featuring TV spots, social media posts, and online videos that tell the stories of Katy Butler, as well as how widespread and hurtful bullying is in schools today.

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Bully will be released without a rating when it opens in theaters Friday in New York and Los Angeles. It is scheduled to open nationwide April 13th.

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20 comments

  1. i know that Scream 1-3 was Dispersed by Dimension Films but i web page verified that Scream 4 is Dispersed by The Weinstein Organization and its also the Studio will not believe The Wikipedia’s That sometimes all lie :P

  2. Cecilia Osburn March 27, 2012 at 10:09 am -

    Ok, i noticed this previewed as a weinstein film company movie,
    from what i gathered from the plot it is about a clown who stops a financial institution robbery, i.e saves the day, and he gets all variety of press,anyways, from what i observed in the previews it really is a action/crime/comedy? I’d like to know the name, so i can discover it in blockbuster. thanks if any individual can help with this.

  3. Just questioning who/what sponsored the Billie Jean King & Bobby Riggs Tennis Match in 1973.

  4. It Really Is for a federal government project, and it really is required, remember to help.

  5. What is the difference amongst Violent Content, Violent Images, and Violence in an MPAA Rating?

  6. 1) Adam Sandler OR Mr. Bean?
    2) Owen Wilson OR Matthew McConaughey?
    3) Katy Perry OR Jessica Simpson?
    4) Eric Bana OR Christian Bale?
    5) Emmy Rossum OR Anne Hathaway?
    6) Reese Witherspoon OR Katie Holmes?
    7) Jack Black OR Jim Carrey?
    8) Clive Owen OR Matt Damon?
    9) America Ferrera OR Sarah Jessica Parker?
    10) Russell Crowe OR Gerard Butler?

  7. Start out by saying if you’re answering for guys or girls:
    Vinny from Jersey Shore — Kate Hudson
    Channing Tatum — Katy Perry
    Taylor Lautner — Jwoww
    Ryan Gosling — Katherine Heigl
    Christiano Rinaldo — Jennifer Aniston
    Gerard Butler — Rachel McAdams
    Robert Pattinson — Kristen Stewart
    David Beckham — Jessica Alba
    Justin Bieber — Lauren Conrad
    Ryan Reynolds — Kim Kardashian
    Matthew McConaughey — Snooki
    Mike the Situation –Sammi “Sweetheart” (Jersey Shore)
    Dane Cook — Sandra Bullock
    Pauly D (Jersey Shore) — Miley Cyrus
    Jake Gyllenhal –Rachel McAdams

  8. Who would you snog, marry or avoid out each one..
    Girls:
    *Jonny depp, Ryan renolds or Gerard butler

    *Enrique iglesias, Chris brown or Usher

    Boys:
    *Mila kunis, Jessica alba or Cheryl cole

    *Rihanna, Alexis Jordan or Katy perry

  9. I have always possessed intereting powers and intuition and I am interested to know more. Can someone please explain to me what a priestess means. What can I achieve and what will I do with it?

    She is called Katy Noura Butler and is a very interesting woman – she is honest and not money oriented. But she is at a totally different level. In human language, I want to know what this means.

    Best wishes,
    Rasha

  10. Doing some campaign posters for a promotional event for this anti bullying month in the U.K

  11. Black: Evan Lysacek, Katy Perry
    Brown: Gerard Butler, Emmy Rossum
    Blonde: Leonardo DiCaprio, Jessica Simpson
    Red: Prince Harry, Nicole Kidman

  12. I have a boss that nit picks over the pettiest things, but she only does it to me and not the other employees at the company. Unfortunetly she is also the HR person.

  13. Short (4’11″ -5’3″): Jessica Simpson, Kim Kardashian
    Medium (5’4″-5’8″): Katy Perry, Rachel McAdams
    Tall (5’9″-5’11″): Gisele Bundchen, Nicole Kidman

    MEN
    Short (5’5″-5’8″): Tom Cruise, Ben Stiller
    Medium (5’9″-6″): Brad Pitt, George Clooney
    Tall (6’1″-6’3″): Gerard Butler, Evan Lysacek

  14. You can do both, but preferably the opposite gender.

    Woman rate these: 1-10, or in the order of most attractive to least (these are in no particular order)

    1.Hugh Jackman
    2.Christian Bale
    3.Brad Pitt
    4.Leonardo DiCaprio
    5.Ben Stiller
    6.Chris Pine
    7.Ryan Reynolds
    8.Gerard Butler
    9.Liev Shreiber
    10.Zac Efron
    11.Ryan Goslin
    12.Edward Norton
    13.Robert Downey Jr.
    14.Johny Depp
    15.Robert Pattinson
    16.Viggo Mortensen
    17.George Clooney
    18. Justin Timberlake
    19.Will Smith
    20.Tyrese Gibson

    Men rate these:1-10, or in the order of most attractive to least (these are in no particular order)

    1.Sophia Bush
    2.Angelina Jolie
    3.Rachel Mcadams
    4.Scarlett Johansson
    5.Cate Blanchett
    6. Evangeline Lilly
    7.Gwyneth Paltrow
    8.Eva Mendes
    9.Zoe Saldana
    10.Kate Beckinsale
    11.Natalie Portman
    12.Keira Knightley
    13.Sarah Chalke
    14.Lindsay Lohan
    15.Hillary Duff
    16.Katy Perry
    17.Alicia Keys
    18.Adriana Lima
    19. Megan Fox
    20.Halle Berry

  15. Start out by saying if you’re answering for guys or girls:
    Vinny from Jersey Shore — Kate Hudson
    Channing Tatum — Katy Perry
    Taylor Lautner — Jwoww
    Ryan Gosling — Katherine Heigl
    Christiano Rinaldo — Jennifer Aniston
    Gerard Butler — Rachel McAdams
    Robert Pattinson — Kristen Stewart
    David Beckham — Jessica Alba
    Justin Bieber — Lauren Conrad
    Ryan Reynolds — Kim Kardashian
    Matthew McConaughey — Snooki
    Mike the Situation –Sammi “Sweetheart” (Jersey Shore)
    Dane Cook — Sandra Bullock
    Pauly D (Jersey Shore) — Miley Cyrus
    Jake Gyllenhal –Rachel McAdams

  16. I’m honestly curious, the liberals and the like are pretty well documented but I haven’t heard a lot from the world of conservative. Not looking to start a flame war.

  17. Never before have I seen so much anti bullying discussion in the media. Wish they had this when I was growing up. It’s nice that they’re trying to stop it, but really, can they stop mean people from following their nature?

  18. I can think of mean girls, but I would like better and more inspiring, with a darker yet deeper side to it

  19. Clayton Cottrell September 4, 2012 at 10:20 am -

    Im making an anti bullying film for my media assignment and i was just wondering if anybody had any ideas for the title.
    Basically the film will show the victim being bullied and then it will show the victim realizing she is not the only victim of bullying out there. It will show her seeing other victims.
    Thanks :) x