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The Weinstein Company and Bing Launch Anti-Bullying Campaign To Help Promote “Bully” Documentary

by on March 27, 2012
 

Bully, an award winning film directed by Lee Hirsch, will open in theaters this Friday, March 30th in select markets. The movie has already done wonders for the anti-bullying campaign, with celebrity support from  Ellen DeGeneres, Justin Bieber, Meryl Streep, Anderson Cooper, Kelly Ripa, Demi Lovato, Tommy Hilfiger, Victoria Justice, Billie Jean King, as well 17-year old Katy Butler as she attempts to have the Motion Picture Association of America (MPAA) bring down the movie’s rating from “R” to “PG-13;” to date she has sent a petition to the MPAA with over 400,000 signatures.

The Weinstein Company, the studio behind the film, has announced that it has partnered with Bing,  Microsoft‘s search engine, in an effort to help push forward the anti-bullying campaign across the country. Together, a multi-million dollar multimedia campaign will be launched, featuring TV spots, social media posts, and online videos that tell the stories of Katy Butler, as well as how widespread and hurtful bullying is in schools today.

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Bully will be released without a rating when it opens in theaters Friday in New York and Los Angeles. It is scheduled to open nationwide April 13th.