Culture

January 30, 2012

Flying People in New York City: 20th Century Fox’s Bizarre Marketing Campaign

chronicle viral marketing campaign thinkmodo

For upcoming -action movie, Chronicle, teamed up with Thinkmodo, (known for their previous viral campaigns such as this one for the movie Limitless), to put three “people” in the sky.

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ,” says Michael Krivicka from Thinkmodo.

Here’s the video:

You need to install or upgrade Flash Player to view this content, install or upgrade by clicking here.

Chronicle flies in theaters everywhere Friday, February 3rd.



About the Author

Charles
Charles is the Founder and Editor In Chief of thegamefanatics.com and even though he didn’t grow up with the opportunity to have as many systems as probably a lot of hardcore gamers did, he always had an avid passion for gaming. He currently does most of his gaming on either the ps3 or pc, and gets irked when people try to discredit the pc as a viable gaming console. He does have a life outside of video games; playing the drums and acoustic guitar as well as playing basketball and football are some of his hobbies. He says the only thing he love more than gaming is being around a community of gamers. Email him, find him on twitter, or stalk him on facebook!




 
 

 
crysis3-2

Crytek, EA Show Off The New York City Jungle, As Well As Gameplay, In Crysis 3 Trailer

Looking for your daily dose of mind blowing graphics from Crytek? You’re in luck, as both EA and Crytek have released the first gameplay tailer for Crysis 3. The New York City you explored in Crysis 2 is gone, now...
by Jake Valentine
5

 
 
crysis3-2

Crytek, EA Officially Announced Crysis 3, Returns To New York City’s Jungle

Out with the urban jungle, in with the actual jungle. Crysis 3 will transform the New York City we all know into a completely different animal when the latest offering from Crytek and EA hits stores in 2013 for Xbox 360...
by Jake Valentine
12

 
 
Crysis-3

Are We Ready for a New Crysis Game?

Yes, Crysis 3 has been officially announced by EA and Crytek, but what's the selling point? Surely not next-gen graphics, as we have those already.
by Charles
16

 




One Comment


  1. Sam

    thats insanly cool



Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>