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Tiger Woods dumped by his own game?

by on January 4, 2011
 

We all remember when Peter Moore said that EA would stand by Tiger Woodsafter the golfer’s inability to keep his little 9-iron in his pants became a liability to his sponsors. The scandalwouldn’t affect sales of , said Moore. But then it did, and EA CEO John Riccitiello said that Tiger was only a good mascot as long as he was the best golfer in the world – not a golfer playing as poorly as he had been. At the time of that statement, here was the cover:

tigw12ceps3pftfront copy jpg jpgcopy 243x300 Tiger Woods dumped by his own game?

believe it or not that face is multipurpose ;)

“This year’s iteration of the game is all about celebrating the Masters and the inclusion of the historic Augusta National Golf Course in the game,” EA told Eurogamer, “[and] the is a direct reflection of that celebration. We want consumers to experience the rich history of the tournament and having one of the most iconic holes in golf (No 12 – Golden Bell) makes the instantly recognizable to a broad spectrum of gamers and golf fans.” Also, hole no. 12 – Golden Bell – was never involved in a public scandal of infidelity and intoxication.

tigwm12ps3pftfront 243x300 Tiger Woods dumped by his own game?

Who's mastering whom?


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